Staff profile - PhD Cand Krist Zicishti - Faculty of Economics, Governance and Law

FACULTY OF ECONOMICS, GOVERNANCE AND LAW

ACADEMIC TITLE AND POSITION	PhD Cand / Assistant Lecturer
CURRENT ACADEMIC STATUS AND EDUCATIONAL BACKGROUND	Expert in the fields of Marketing, Public Relations, and Management, with over 14 years of professional experience in international companies and agencies, academic institutions, and organizations. She has held the positions of Vice-Administrator and Head of the Office of Public Relations and Marketing at the University of New York Tirana, with responsibilities in institutional, strategic, and organizational management. In parallel, she has experience in international advertising agencies, including Young & Rubicam (a top global marketing and communication network), contributing to the strategic management of international brands and to the development of communication strategies in local and regional markets. She is currently a PhD Candidate in Economic Sciences, with a research focus on integrating strategic marketing, management, and institutional communication.
POSITION	She has held and continues to hold leadership and managerial roles in higher education institutions and international organizations, including Director of Innovation and Start-Up, University Vice-Administrator, and Head of PR & Marketing, with responsibilities in institutional, strategic, and financial management, as well as the coordination of academic and administrative structures.
CONTRIBUTIONS	Her professional and academic engagement has focused on the development of academic marketing models, strategic communication, and institutional branding, as well as on the transfer of international best practices to the Albanian higher education system. She has contributed to international projects and programs (Erasmus+, IPA, Interreg), the organization of scientific conferences, and institutional initiatives. She is an author and contributor to academic and professional activities in the fields of marketing, management, and communication.
ACTIVE ENGAGEMENT AND DEVELOPMENTAL AREAS OF INTEREST	She is actively engaged in national and international academic, professional, and institutional networks, contributing to the development of policies in communication, management, and innovation. Her areas of developmental interest include academic marketing and public relations, institutional and strategic management, organizational leadership, human resource management, consumer behavior, brand management, as well as the application of digital technologies and Artificial Intelligence in marketing and communication.

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