In the field of business, the field of leadership and strategic orientation involves the study and practice of how leaders guide organizations in setting and achieving their long-term goals and objectives. This field explores different leadership styles, decision-making processes, and organizational culture to optimize an organization's strategic direction, adapt to changing environments, and achieve sustainable success.

Business Administration functions have traditionally included four functions such as: Planning, organizing and directing resources, including people, to achieve organizational objectives in an effective and controlled manner.

The program provides a sequence of specialized instruction in accounting theory, financial reporting requirements, cost measurement issues, budgetary control, auditing, tax and customs duties, and financial management systems that help the student prepare for the labor market.

In the field of business, the field of digital business, also known as e-business or electronic business, focuses on the use of digital and Internet technologies to carry out various aspects of business operations, transactions and interactions.

Marketing practice is seen as a creative industry, which includes advertising, distribution and selling. In fact, the package of marketing services is much broader and specialized. Marketing anticipates the future needs and trends of the consumer, which are often discovered through what is called "market research".

Mechanisms of recruitment, selection, design of compensation systems, continuous development of employees, their management and their career management that influence the creation of an engaged and productive workforce.

Creating value through the development and/or expansion of economic activity, identifying and using new products, processes or markets and seeing entrepreneurship as the act of launching startups and various corporations.

The creation of strategic thinking, based on studies of competition and social progress, builds the perception that competitiveness within a national economy and beyond can be increased mostly by start-ups and the creation of favorable conditions for their birth.